Just Kidding: Kids Boutique

PROJEC

Nurturing with care, empowering with love

The identity of "just kidding" is built on the foundation of warmth, care, and trust, reflecting the deep bond between mother and child. This concept aims to create a brand that feels both nurturing and empowering, providing parents with products that prioritize comfort, safety, and style.

Just Kidding Brand Identity
Just Kidding Brand Design
Just Kidding Product Design
Just Kidding Brand Elements
Just Kidding Brand Applications
Just Kidding Brand Collateral
Just Kidding Brand Overview
Just Kidding Brand System
Just Kidding Fox Symbol

Choosing the fox as the symbol was a carefully thought-out decision inspired by a variety of factors that resonate with the essence of childhood and motherhood. In the animal kingdom, foxes are known for their strong family bonds and nurturing instincts. Like new mothers, foxes demonstrate adaptability and resilience in caring for their offspring.